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Sunday, September 25, 2022

Sarah G’s Tala is now the most viewed OPM video of all time

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Paul Tena
Paul Tena is an alumnus of the Polytechnic University of the Philippines. He currently serves as Editor-in-Chief of Politixxx Today and he also traverses into fiction writing in his spare time. Sometimes he goes by his pen name JPE Tena. His debut novel, The Lore Kingdom, was named an Honorable Mention in 2021 Lampara Prize. For more information, you may reach him via tenajpe@gmail.com.

Sarah Geronimo, the reigning queen of Pinoy pop music, released the Original Pilipino Music “Tala” a few years back. Now, it is still making headlines and is the most viewed OPM video of all time. It was considered one of the most played OPM songs throughout the year it was released. It won “Song of the Year” at the 2017 Myx Music Award and in 2019, CNN Philippines named the song as the Best OPM song of the 2010s. Tala is the first Sarah G song that has secured a spot on Spotify’s Global Viral 50, which is a playlist of the “most shared and most trending tracks across the entire world.

Tala, which means star in Filipino, was already a hit upon its release but nobody thought it would have a stronger comeback in the popular music scene years later. The stroke of destiny proved to be unpredictable that even the popstar royalty herself was surprised by how the audience created a fad that would last for years.

Upon its release, the LGBT community embraced Tala with gusto and made it their anthem making Sarah G a certified gay icon. In the middle of 2019, the Filipino fans took notice again of the song, a single under Sarah’s album the Great Unknown, when Jollibee used it for one of their commercials. Fans created their own dance version under the hashtag #TalaDanceChallenge, and a huge dance craze then followed.

From students, police officers, drivers to a pack of rowdy volleyball players seeking to make peace with a neighbor who found them too loud, Tala dance covers flooded our social media feeds especially during the holidays of 2019, displacing Jose Mari Chan’s “Christmas in our Hearts” and Mariah Carey’s “All I Want for Christmas is You” as Christmas party presentation. The song managed to pull in different people from all walks of life to jive into the beat of the music. The craze was then cemented into the eardrums of the Filipino people. Millions of views and streams started to pour in different music platforms.

Image Courtesy of YouTube/Viva Records.

As if the pre-COVID 19 phenomena didn’t measure up, the song achieved another feat as the the most liked OPM music video of all time and with 152 million views it surpassed Kung ‘Di Rin Lang Ikaw by December Avenue and Moira Dela Torre (142M views). Different versions of the song have earned a total of half a billion views. The phenomenal song proved to be timeless as the hype shows no stopping in the near future.

Tala was the last track added to Sarah’s album “The Great Unknown”. In an interview with Nica del Rosario, the composer of the viral song, by Nathalie Tomada of the Philippine Star, the former revealed that Tala was a last-minute pitch since Viva needed one more track for her album. They submitted a slower version of Tala but Sarah asked that it be revised. Sarah wanted Tala to be a dance song. According to Nica, the song’s beat, pace, and tune that sparked the dance craze today was all due to FlipMusic head producer Jumbo “Bojam” de Belen. She said they are planning a follow-up to the hit song Tala.

Sarah G [PxxxT] showed that she is the best artist of her generation. The unstoppable feat that she continues to reap makes her a legendary pop star in her own right. Indeed, we can’t discredit true talent. Only time will tell how Sarah G will surprise us all with another mind-blowing music that will surely delight her loyal fans and ordinary spectators alike.

Tala is co-written by Nica del Rosario and Emmanuel Sambayan with music and production by Jumbo De Belen and Alisson Shore of Flip Music Production. Music video choreography by Georcelle Dapat-Sy.

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